Selena Gomez has spoken out once again about ongoing comparisons between her and Hailey Bieber, especially as both of their beauty brands — Rare Beauty and Rhode — continue to thrive in the cosmetics industry. In a recent interview, Selena addressed rumors of competition and tension between the two women, emphasizing that she doesn’t see herself as someone who competes with others. “I’m not competitive,” she said calmly. “I genuinely want everyone to succeed. There’s enough room for all of us.”
The topic resurfaced after a now-viral moment involving Hailey Bieber during a press event for Rhode. When a journalist asked Hailey whether she felt worried about customers comparing Rhode to Selena’s Rare Beauty, a media representative reportedly tried to steer the conversation away. However, Hailey decided to address the question directly, surprising everyone in the room. “I think comparisons are inevitable,” she admitted. “People love to create drama, but I don’t see it that way. Selena has her thing, I have mine. I respect what she’s built.”
Despite Hailey’s attempt to maintain a diplomatic tone, her response reignited debates across social media. Fans immediately began dissecting every word, with some accusing her of being “passive-aggressive,” while others praised her honesty. The hashtag #HaileyvsSelena began trending once again on X (formerly Twitter), with thousands of fans taking sides in the long-running narrative that the two are rivals — a story that both women have publicly tried to shut down many times before.
Selena, meanwhile, addressed the renewed speculation in her signature gentle manner. “I’ve been through so much of this before,” she said. “At some point, you just stop letting other people’s narratives define you. I’m proud of Rare Beauty and what it stands for — kindness, authenticity, and confidence. That’s all I focus on.” Her statement quickly garnered praise online, with fans calling it “graceful,” “mature,” and “the perfect response.”
Behind the scenes, sources close to both stars claim the relationship between Selena and Hailey has remained “cordial but distant.” While they made headlines last year for posing together at a charity gala — a moment that was meant to end years of rumored tension — insiders suggest the peace is more professional than personal. “They’re not friends, but they’re not enemies either,” one source explained. “They just live very different lives.”
Rare Beauty and Rhode have both achieved enormous success since their launches, but their philosophies couldn’t be more different. Rare Beauty, founded by Selena in 2020, champions mental health awareness and self-acceptance, with a portion of its profits going toward the Rare Impact Fund. Rhode, launched by Hailey in 2022, focuses on minimalist skincare and “glazed donut” aesthetics — emphasizing simplicity, hydration, and clean formulas.
Many fans argue that the comparisons between the two are unfair, given that Rare Beauty’s focus is on makeup while Rhode’s is on skincare. “It’s like comparing apples and oranges,” one fan wrote online. “They’re both doing great things in their own way.” Nevertheless, the internet’s obsession with their connection — fueled by Selena’s past relationship with Hailey’s husband, Justin Bieber — continues to overshadow their individual accomplishments.
Industry analysts note that both brands are shaping the future of beauty in distinct ways. Rare Beauty’s inclusive approach has been hailed as a model for the modern makeup industry, while Rhode’s minimalist vision has tapped into the growing “skin-first” movement. “They’ve both managed to create powerful brands that reflect who they are,” said one beauty expert. “The rivalry narrative is more of a fan-driven fantasy than a business reality.”
For Selena, however, the message remains clear: she’s tired of being pitted against other women. “There’s so much negativity online,” she added in her interview. “But I’ve learned to protect my peace. I’m focused on my own path — not on comparisons, not on competition.”
Her statement resonated deeply with her followers, many of whom praised her for staying grounded amid endless scrutiny. As one fan commented, “Selena’s not competing with anyone — she’s too busy creating, healing, and inspiring.”
In the end, both Selena Gomez and Hailey Bieber seem determined to rise above the noise — even if the internet refuses to let them.
